The editors choice
Linkpulse creates an advanced analysis and automation tool for newspapers. It measures how the content of the online newspaper works in real-time. Linkpulse approached me in need of a new site and needed marketing material in connection with participation in an international conference for media/publishers. The customer wanted to be a little different and stand out.
The client did not want to go deep into how the technology works. They wanted to create an impact that was noticed. CEO of Linkpulse pointed out: I am not a fan of the craziest Moods of Norway suits in my daily life, but during events like this they have been my go-to solution.
Time was limited.
I created a concept that where we tried to show relate USP and user benefits with goofy metaphors related to the main user types.
Design and concept, text together with the client. Development and production.